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HAR-EL FINANCIAL GROUP
 
 
Har-El Financial Unveils New Corporate Name, Structure and Identity
 
Company changes name to Har-El Financial Group
 
 
Northbrook, IL – July 1, 2008 – Har-El Financial today announced that it has changed its name to Har-El Financial Group. The change was made in order to better represent its team structure and its service offerings to customers.
 
The company, in its new structure, will be divided into two centers: Individual Planning Center, which offers services to the company’s private clients in the areas of risk management, investments in mutual funds and annuities, estate planning and wealth preservation, as well as financial strategies and asset allocation; whereas the Business Planning Center offers services to the company’s corporate clients in the areas of employee benefits, corporate planning strategies, executive benefits, commercial insurance, and qualified retirements plans.
 
“Our new branding marks a milestone in the organization,” said Shai Har-El, founder and President/CEO. “After many years, we determined that it was necessary to re-brand our company as an organization that is made up of a team of financial professionals and is set up to offer an integrated services to its fast growing client base.” The change is marked also by its move to new business offices.
 
The company will keep its pyramid logo and its motto “It’s All About Strength!” Both of them symbolize the need of the individual to build its financial strength, like a pyramid, from the bottom up, starting with a series of insurance building blocks at the foundation, continuing with financial strategies and retirement program on the top, and ending at the peak with a strong estate planning design. For more information about out services and products, visit www.harelfinancial.com
  
 Integrated Individual and Business Planning Services
 
333 Skokie Boulevard, Suite 112, Northbrook, Illinois 60062 P: 224.406.8100 F:224.406.8101
 
 
 
 
 
 
The named individual offers securities through AXA Advisors, LLC (NY 212.314.4600), member FINRA, SIPC, and offers annuity and insurance products through AXA Network, LLC, and its subsidiaries, Har-El Financial Group, Inc. is not owned and operated by AXA Advisors or AXA Network.
 
AGE 44045 (7/08) (Exp 7/10)